A New Partnership Rooted in Community
Big news for Blues fans and cannabis lovers: Key Cannabis and Elevate Cannabis are partnering with the St. Louis Blues for the 2025–2026 NHL season. Two local names with deep Missouri roots, Key Cannabis-Elevate and the Blues, share more than a zip code; they share a passion for community, connection, and keeping things high-quality both on and off the ice.
Where to See Key Cannabis at Blues Games
Fans can expect to see Key Cannabis and Elevate Cannabis featured throughout the Enterprise Center this season, from in-arena and concourse signage to special events, concerts, and activations at both the Enterprise Center and the neighboring Stifel Theatre.
“Partnering with the Blues is a great opportunity to connect with fans who share our love for our St. Louis communities,” said Deanna DiSalvo, Chief Marketing Officer at Elevate Cannabis. “The Blues bring people together, and that’s what we try to do too. We’re excited to be part of that energy this season.”
The collaboration comes as Elevate and Key continue to grow their presence across Missouri and Illinois, offering premium cannabis products and a welcoming retail experience designed for every kind of customer, from first-timers to seasoned enthusiasts.
So this season, whether you’re catching a game at the Enterprise Center or stopping by your local Key Cannabis dispensary, you’ll be in good company.