In this exclusive interview, Ian Peak—Chief Cultivator and the namesake behind Peak cannabis, the premium flower line from Elevate cannabis—dives deep into his journey with cannabis, the values that guide his cultivation approach, and what truly sets Peak apart. From basement grows in Colorado to leading a passionate, purpose-driven cultivation team, Ian shares the story behind the brand, the intentionality of our genetics, and why Peak is about so much more than THC percentages. Watch the full conversation to learn why every strain we grow is rooted in care, curiosity, and craft.

Find Peak at your local Key Cannabis.